Creative director, copywriter and AI video maker.
Eight years in advertising across copywriting, art direction and creative direction, including Huawei's Nowruz campaign for TV, radio and outdoor, which won a Silver Shahin at the Iran Advertising Festival. Today I write ideas and turn them into finished AI videos, so a concept can be seen moving in days, not weeks.
Below are three short spec pieces with the thinking behind each one.
Against a car, someone on a motorbike or bicycle is facing a far stronger weapon. It doesn't matter how big or strong you are. On two wheels, whoever hits you, you're the one who gets hurt.
Two big men easily knock a smaller guy off his feet in a white studio. Cut to the street: the same two, now on a motorbike, are thrown through the air by an ordinary car.
When the picture is this real, you can experience things that normally only happen when you're actually there. Fans in the stadium sometimes get hit by the ball, so the viewer at home does too.
A fan watches a penalty on a big screen at home. The shot comes straight out of the TV and hits him in the face. End line: "Enrich your viewing experience with QLED technology."
Unofficial spec work made as a portfolio piece. Not commissioned by or affiliated with Samsung.
A test of what AI video can do: keep one consistent character across completely different forms and worlds, and show that with AI the only limit left is imagination.
The same woman moves from a dark studio into a paper-craft room, a pencil sketch and a world made of glass, staying recognisable in every style. Made in Higgsfield using character sheets and start and end frames.
Copywriting, art direction and creative direction: campaign ideas, slogans and scripts, and guiding teams through to execution.
Huawei Nowruz campaign across TV, radio and outdoor, Iran Advertising Festival.
Writing, directing and producing AI videos end to end, from character design to the final edit.